Strategy vs Tactics

In our constant pursuit as sales professionals for achieving and overachieving, we operate in the tactical and strategic world (some may say even in the metaphysical). How do you define tactical vs strategic selling? Do you see tactical as transactional behavior and strategic as outlook? Would you describe it differently?

The terms tactic and strategy are often confused: tactics are the actual means used to gain an objective, while strategy is the overall campaign plan, which may involve complex operational patterns, activity, and decision-making that govern tactical execution.

We lead with a strategy and execute with tactics. Both must work interchangeably. When this/these are well defined, our objectives, goals and selling efforts progress towards achievement and over achievement.

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