Over a century ago, retailing pioneer John Wanamaker famously said “Half my advertising is wasted, I just don’t know which half.” The same challenge confronts most companies today. But what if you could know exactly which of your lead sources was producing what results and calculate your marketing and sales costs to the penny on […]
Tag Archives: Target Marketing
Freeing Salespeople from the Burden of Marketing
Too often, I see companies placing the burden of Marketing on the shoulders of their salespeople, obscuring their true function and diminishing their effectiveness. In The World’s Greatest Sales Team, I imagine a firm which gives salespeople every opportunity to succeed by relieving that burden, allowing their salespeople to do what they do best; sell. […]
Supercharge Your Sales with Laser-Sharp Target Marketing
Looking for that “one thing” you can do that will supercharge your sales and make your salespeople incredibly happy and productive? Try this: Focus all your marketing energy and resources on one or more specific target markets. Believe me, it’s critical to your sales success. But how do you do that? How do you decide […]
The World’s Greatest Sales Team?
This site was born out of frustration. Like most salespeople, over the years I’ve been frustrated with different aspects of every organization I’ve been associated with. Whether as an employee, independent contractor or consultant, it seems that invariably I find multiple, critical aspects of the sales process either ignored or poorly handled by the companies […]
