One of the best strategies to gain increased engagement with a prospect or customer is to approach them with three thoughtful, relevant ideas about how you can help their business. In this way, you’ll drive an agenda favorable to your business, increase your credibility as a strategic partner, and differentiate yourself from the competition. I […]
Tag Archives: innovation
Shred the Box
The first section of my book is titled “Think Different” (from the Apple motto & commercial), and the techniques in this section are designed to challenge and change the status quo. It’s the concept of “thinking outside of the box” on steroids, and directs salespeople to approach every day with a spirit of questioning and […]