Understanding Your Customers’ Buying Preferences Successful companies today find that staying ahead of the competition requires more than what it did 3-4 years ago.  If your business has reached parity on features, production costs and other areas of cost efficiencies, then you may be having a hard time differentiating yourselves.  What is often overlooked as […]

Every day, more corporate mergers, restructuring, and downsizings are occurring.  I remember when executives used to strive for stability, but that doesn’t often work now. The phrase “change is constant” has taken on a whole new meaning in today’s world.  Most managers, as well as employees, aren’t fully equipped to deal with the emotional impact […]

In light of our unrelenting economic turmoil, companies are under enormous pressure to lower their cost of sales. Those with a direct face-to-face sales force are reducing sales positions, marketing staff, and support functions. These actions, in turn, are reducing customer relationships and market reach. So how do you address the critical issue of reducing […]