Return On Effort (ROE)

Sales managers often wonder why team activity levels are so low. “It didn’t used to be that way,” they think to themselves, and then it gets worse. It transforms into an attendance problem. Sales mangers become babysitters, “Where are you? Why aren’t you here? Every minute you are late is costing you deals!” Disciplinary action […]

Avoid the temptation to try to do everything!

With the good fortune of my having talented, creative children —a major Washington DC award-winning theater director daughter, and a major Atlanta award-winning musician/composer son— comes the awareness that business trade shows are theatre! If you’re participating in one trade show, or hundreds, and don’t treat each as if you were hosting a world premier […]

The Person in the Mirror

Sellers are always being schooled on how to properly qualify by doing their homework up front, asking good questions, identifying and visiting the executive decision-maker, assuring there is budget, and a compelling event. Great. That makes you unique… just like everybody else. Do you stand WITH your logo or in FRONT of it? Let’s face […]

The Employee Exodus

In the January 22nd edition of the Kiplinger Letter there was a disturbing fact stated.  “As a business owner or manager, you should be worried about losing critical employees as the economy recovers.  Some companies are now working to pick off the cream of the crop.  Surveys show 20% of all employees wants to switch […]

Don’t give away the store!

As bureaucratic nooses tighten around business necks, it’s natural for feelings of desperation to begin setting in, and to respond by reducing prices in order to make sales. It doesn’t take long to be traveling on this road before you’re giving away the store! Resist the temptation to undercut your value by offering “more competitive pricing.” Easy to say, […]