About Me
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Mary writes a monthly column on the topics of sales and marketing management and offers tips for success. |
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http://www.facebook.com/Mary Payne Donato |
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Institute for the Study of Business Markets (ISBM), Sales & Marketing Management Magazine Contributor and Advisory Board, Outsourcing Institute |
Work & Education
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Mary writes a monthly column on the topics of sales and marketing management and offers tips for success. |
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Applied Principles is a sales and marketing professional services firm that helps Fortune 1000 companies achieve sales and marketing excellence. Clients include companies seeking innovative customer coverage solutions that will deliver profitable revenue growth, an improved ROI and reduce the cost of sales. |
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Institute for the Study of Business Markets |
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Provide services and consulting support to ISBM membership. ISBM is the largest non-profit B2B marketing and sales research institute located at Smeal College, Penn State University. |
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Interim Vice President Global Inside Sales |
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-Provided consulting services to Sun’s regarding strategy and implementation of Inside Sales globally-Implemented a combined insourcing and outsourcing model to leverage both costs and speed of deployment-Served in role of |
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Mary's Wire See All »
Mary's Activity
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Mary wrote a new blog post: Sales Coverage as your Strategic Advantage 2 years, 1 month ago
Understanding Your Customers’ Buying Preferences
Successful companies today find that staying ahead of the competition requires more than what it did 3-4 years ago. If your business has reached parity on features, production costs and other areas of cost efficiencies, then you may be having a hard time differentiating yourselves. What is often overlooked as a [...] -
Mary wrote a new blog post: Tips for Managing Transitions 2 years, 2 months ago
Every day, more corporate mergers, restructuring, and downsizings are occurring. I remember when executives used to strive for stability, but that doesn’t often work now. The phrase “change is constant” has taken on a whole new meaning in today’s world. Most managers, as well as employees, aren’t fully equipped to deal with the emotional impact [...]
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Mary wrote a new blog post: The Inside Approach to Sales Productivity 2 years, 2 months ago
In light of our unrelenting economic turmoil, companies are under enormous pressure to lower their cost of sales. Those with a direct face-to-face sales force are reducing sales positions, marketing staff, and support functions. These actions, in turn, are reducing customer relationships and market reach. So how do you address the critical issue [...]
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