You do it at home. Do you do it at work? Your “COMPANY” is anyone and everyone who comes into your office, store, showroom, factory, or outdoor or mobile worksite. It’s anyone and everyone who visits your website, your blog, your email address, your mailbox, your telephone, your voicemail, your fax machine.

In fact, if you’re a true entrepreneur, sales professional, or dedicated and savvy corporate executive, your “company” is really anyone who steps into your life at any given moment, even including family gatherings!

It doesn’t take any more to make your “company” feel welcome than it does for others to make you feel welcome, and odds are that’s not a whole lot. Usually, the slightest bit of extra attention does the trick—something as seemingly small as a smile, a warm and genuine handshake, a hand-written “Thank you!” or a smiley-face response to an email!

Yes, all you temperamental, creative, self-indulgent types . . . you doctors, lawyers, writers, artists, chicken-pluckers, assembly line workers, scientists, landscapers, construction contractors, professional athletes, (add your own list here) . . . yes, you need to take a page from superstar salespeople and keep these thoughts on your front burners as you go about your business.

Life is one big interruption, so stop acting annoyed when your “company” interrupts what you’re doing! Look on the moment as an opportunity to solidify your relationship and build a closer, more productive alliance.

Remember that your company’s company is probably sizing you up in the back of their minds as you respond to, interact with, or ignore them. They want to feel reassured that you are the right person for them (or those they represent) to do business with. They are seeking some sign of integrity. Integrity is a funny thing that always has a way of coming to the surface.

Integrity is doing the right thing even when you think nobody is looking.

This is not just a wistful daydream of lost love affairs. It is a reflective statement. Is it most typically expressed by those who are too old to actually do anything about what they’ve learned in life? Or is it the kind of comment we might expect to hear from those who think and behave “old” for their years, who don’t see or even consider the acceptability of alternative paths?

“If only . . . “ Is it somehow more legitimate an offering when it comes from someone who’s survived the clutches of physical or emotional death?

Is living on the flip side of “If only . . .” a healthier place to be? I mean, I rarely if ever recall hearing such regretfulness from those who possess the gift of street smarts, those who accept and practice the reality that some action is always better than no action, those who take steps on their own behalves, those who seem hell-bent on success and most often achieve it. Could it be that those who most readily accept and appreciate the need to take reasonable risks are better off than those who take none?

Asking oneself “What’s the worst that could happen?” is like bringing a parachute along, not necessarily a bad thing! And weighing the worst case scenario keeps us in balance as we move forward.

But the truly earth-shattering question to ask the mirror on your wall (or car, or medicine cabinet, or pocketbook), the question whose answer determines the worth of every minute of life for every human being, the question whose answer sees determined, dedicated and motivated teams and individuals make their way confidently through devastation, addiction, and seemingly insurmountable losses and odds. . . the question to ask yourself over and over again each day and night:

“Is what I am doing right this very minute leading me to where I want to go?”

Try asking yourself this question ten times a day for one week. You’ll amaze yourself!

Whenever your answer is “No,” take a deep breath, shift emotional gears, change the station in your head, and move yourself into a more productive direction. Hard to do this? Yes, if you choose for it to be.

Does this mean you always have to be charging forward? No, pausing and resting are ways of gathering strength. It’s a matter of focus, and staying tuned in to the present here and now moment as much as possible.

Did you know that then? Do you know it now?